Headquartered in Austin, TX we are a team of seasoned former Product Managers, Marketers, and Sales leaders with tenure across a range of B2B industries.
We have spent our careers speaking with real-life won and lost customers to identify and implement improvements in:
Our customers come to us because they are frustrated.
We knew a better job could be done with Win/Loss.
We knew that B2B enterprises had a goldmine of great insight into their whole offer – right out in the open – but were just walking past it every day and we wanted to change that.
But we didn’t want to create “just another consulting company” that needed weeks of project scoping, complex contract negotiations, and requiring our customer to make a hundred thousand dollar plus business case – we wanted Win/Loss to be simple and easy.
We wanted to create a win/loss on-demand service that:
And that is what we did.