"What makes the service great is that it's on demand. Whenever we want to know more about a deal we have lost - we can get insights in 2 weeks and the swipe of a card"
"We knew Win/Loss was something that we should be doing - but it always got pushed to the bottom of the list - now we have a capacity to do it whenever we need it"
"The average time and costs of one of our sales pursuits was north of 6 months and $30K, just by saving even one of the those deals and the business case makes itself"
"Our differentiation is being able to do something about the findings of a Win/Loss interview - not doing the interview itself. So out-tasking this activity made total sense"
"The cost of this service is a rounding error when compared to the cost of sale or the cost of a lost opportunity. So - using it wasn't even a question for us"