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SCIPAB is a thinking and messaging tool created by an organization called Mandel Research.

It enables us to frame a recommended course of action and expected benefits within the context of the problem we are looking to solve.

Ideally it should fit on one page.

"What makes the service great is that it's on demand. Whenever we want to know more about a deal we have lost - we can get insights in 2 weeks and the swipe of a card"

"We knew Win/Loss was something that we should be doing - but it always got pushed to the bottom of the list - now we have a capacity to do it whenever we need it"

"The average time and costs of one of our sales pursuits was north of 6 months and $30K, just by saving even one of the those deals and the business case makes itself"

"Our differentiation is being able to do something about the findings of a Win/Loss interview - not doing the interview itself. So out-tasking this activity made total sense"

"The cost of this service is a rounding error when compared to the cost of sale or the cost of a lost opportunity. So - using it wasn't even a question for us"

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